автор: Иоанн Павел
Top Bloggers Sharing How To Succeed
Growing a successful blog takes hard work. But is hard work enough?
As a blogger today one of the best things you can do to help your blog succeed is being able to adapt, adapting to new tools, new ideas, new behaviors.
Blogging is always changing…
What worked 10 years ago, doesn’t work today.
What worked 5 years ago, doesn’t work today.
What worked last year, isn’t enough today.
What worked in the past, isn’t enough to succeed with Today!
To get help on what it takes to be a successful blogger today I went to 8 of the Top Bloggers in the world.
Good people to go to for help.. Right?
I asked them all to answer One Important Question!
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Top Bloggers Question:
What is the One thing bloggers need to do today to succeed that they didn’t have to do in the past?
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“Interact.
Before, a blogger could throw up a blog post and that was that. Now, just publishing a post isn’t enough. It is those who respond to comments, interact with their followers and fans on Twitter and Facebook, and answer personal emails who will create long lasting relationships with readers that will eventually lead to success.”
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“Bloggers need to take the time and respond to every single one of their comments. In the past there weren’t as many blogs and the landscape was less competitive. These days you have to focus on building up your community if you want to have a popular blog.”
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“Bloggers need to know that it’s more important that ever to focus on a narrower niche — that one thing we do well is more shareable than the 7 things we love to talk about — and to come out from behind their blogs to meet people online and off to share that one thing with them. Writing great content with fabulous headlines will gather a small audience, but won’t get the community, visibility, and traction it once did.
Leaving home to meet people on their blogs, on Twitter, at conferences, and at TweetUps, for example, gets them interested in who we are and what we’re about … interested enough to come visit and to bring their friends.”
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“I’m hesitant to give any absolute answers to this question as there are exceptions to every rule, however if there was one area that it pays to pay attention to that perhaps was as important in the past, it is market research.
Understanding what the market wants and working your blog towards those angles can save you lots of time writing content that no one will ever want.
The reason this is more important now is simple a supply and demand issue. Back then there simply wasn’t as much content or blogs competing for attention. With a larger industry comes the need for your work to have a more narrow focus.”
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“Bloggers must be willing to adapt to new technologies and internet trends faster than ever as the popularity of our field is speeding up advancements in plugins, tools, SEO, products and content each and every day.”
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“One thing bloggers must do today if they want success is learn how to network with others. When blogs emerged six or seven years ago, it was about writing keyword-focused content and eventually your blog will get picked up by the search engines. While that’s still feasible today, there is much more competition, so if you want your blog to grow and thrive, networking with other bloggers is much more important than it was years ago.
Of course there will be the occasional blogger who writes incredibly well and can build up a successful blog on their own, but the average Joe blogger needs to exercise those networking muscles in some form. Blogging really has become a team sport.”
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“The “One Thing” bloggers need to do today to succeed that they didn’t have to do in the past is forget about RSS. What do I mean by that? Syndication technology works great as a background engine to deliver content. It’s beautiful for that. But most people don’t know what it is. Back in the early days of blogging, it was all about getting subscribers through RSS feeds (remember Bloglines?). But as blogging has erupted into the mainstream, RSS reader usage hasn’t kept pace. Sure many tech-savvy folks use readers, and heck, even Microsoft Outlook has a built-in feed reader, now.
But most people prefer to subscribe to content via email. And even though FeedBurner allows for email sign-up and delivery of RSS feeds, my suggestion to you is to just forget about RSS. Your feed will still exist for those who know what to do with it, but you’re gonna be much better off using an email list management service like
Aweber or MailChimp. I believe if you really want to make money blogging, the opportunities you get when combining a blog with
email marketing is phenomenal.
Another reason to forget about RSS is the advent of social media which has evolved since the early days of blogging. Back in the day, we didn’t label commenting on blogs as “social media.” Instead of trying to find ways to use RSS to spread content, we now have a much more open social ecosystem where the blog is a hub and social media services like Facebook, Twitter and LinkedIn are satellite channels which drive traffic back to the hub. In other words, instead of concerning ourselves with automating the spread of content, we’ve moved to a more social, human and very manual form of content sharing via social media.
Blogging,
email marketing and social media form what I call the “Golden Triangle” of online marketing. RSS is not part of that picture. If you want to make money blogging, you have to put energy into your marketing strategies and tools.”
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“You have to spend at least one more hour writing extremely good content because there’s ten times more publishers on the web than there was five years ago. You’re competing against 145 million blogs, that post multiple times per week, so you have to have extremely good content if people are going to share it. If people don’t share it, you won’t have much of a brand.”
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Pro Bloggers from different backgrounds laying out what you need to do to succeed as a blogger today.
I’ve made some changes to my blogging after I read their answers, hopefully you see the power in their advice and make some changes to how you blog today and into the future.
If you have anything to add or to just show your appreciation for the Top Bloggers openly sharing, then let’s hear you in comments below
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