With so many great social media marketing tips being passed around the blogosphere, I wanted to pass along some of the best tips that hit my Google Reader this weekend and share them with the community.
1. Google + means your emails are even more social. Your subscribers have yet another opportunity to share your content, and they can even do the targeting for you by sharing with specific circles. This means the content of your emails needs to be even more compelling now more than ever so you don’t miss the sharing opportunities of Google +. (via How Google+ Makes Social Email Marketing Even More Important, HubSpot)
(and for a different take on Google+…)
2. First use Google + for yourself. Wait for brand permissions and more information from Google to really understand its implications for business and if you want to quit Facebook. “Honestly, there’s a lot to like about Google+. One thing I don’t, however, at least from a marketing standpoint, is the majority of people aren’t there. They’re on Facebook. We also don’t yet know how G+ is going to handle brands and businesses. There’s a lot left to be determined. Jumping ship on a 700-million person behemoth of a marketplace is just short-sighted and hasty.” (via Reality to Soon Set in On Google +, Jason Falls in Social Media Explorer)
3. Write blog content for your target audience, which is not necessarily yourself. This happens for startups a lot: They blog about being entrepreneurs, which is great – if your target audience is entrepreneurs. You have to blog about the things that your community wants to know about. (via 10 Lessons for Managing Marketing at an Early Stage Startup, Mark Suster)
4. If you’re going to use social media for customer service, mirror your hours of operation on Twitter to the hours of operation you have for your support team. (via How Much Time Should You Devote to Social Media?, Jeff Esposito)
5. Measure social media ROI by analyzing how it performs compared to more established channels or advertising methods, such as banner ads. It’s not comparing apples-to-apples when it comes to cost, but you can compare the quality of traffic they drive to your website. (via The ROI of Social Media: 10 Case Studies, The Next Web)
6. FourSquare deals aren’t just for restaurants and bars. See how one medical practice creatively offered a special to his tech-saavy patients for checking in. It’s something any small business marketer can take a tip from. (via 6 Successful FourSquare Marketing Campaigns to Learn From, Mashable)
7. How frequently you blog does count. Businesses that blog daily generate 5 times more traffic than those who post only weekly or daily. (via How to Grow Social Media Leads, Social Media Examiner) Bonus tip: Need ideas for all that content? Here’s 41 of them to get you started.
8. Content curation has its limits. If you do a weekly wrap-up post of other articles, only use an excerpt or short quote and always, always, always link back. (via How To Use Content From Other Blogs Without Violating Copyright, SocialFresh)
9. Hashtag-stuffing Tweets doesn’t work. A study from Argyle Social shows that (in their sample) Tweets with hashtags got 5% fewer click-throughs than those without hashtags. (via Hashtag Stuffing Doesn’t Work for B2B Twitter Accounts, Social Media B2B)
10. If you follow more people than are following you, you could harm your Twitter account’s SEO potential. Search engines “trust” those with more Twitter influence, and following many more people than follow you isn’t always an indicator of that. (via How to Improve the SEO Value of Your Twitter Account, Marketing Profs) Bonus tip: Use a follower management tool like ManageFlitter to help you control the number of people who you are following but aren’t following you back.
What social media and marketing tips will you think about this week? Let us know in the comments!
Want social media marketing ideas? Get 100 content tips for your blog, Tweets and Facebook page in our latest ebook - 100 Content Ideas for Community Managers.
No comments:
Post a Comment